I recently Blogged on the effectiveness of attack Ads, and how Canadians generally feel about political parties using these tactics. Much to my surprise I found an official email from the Liberal Party of Canada containing what they consider the failures of Harper and his Conservative Government. At the bottom of the email was a link to the Liberal Party of Canada’s site which included a quiz: “Which abuse of power is the Harper regime’s greatest legislative accomplishment of 2011.” The purpose of the email was to inform me of what the government has done wrong, while giving me a chance to vote on the worst decision the government has made.
The Liberals have taken a different approach to attack Ads that have been recently used by the Conservative Party. The email and information on their website allows for an interactive and engaging look into the current political climate. Although the quiz presented by the Liberals is negative in nature it comes across as information. The attack Ads used by the Conservatives are vastly different as they are personal attacks on the Liberal Leader and his choice of home for the past 20 years.
If you’re going to use attack Ads to convey a message never personally attack someone’s life choices or how they have lived in the past, especially when it’s irrelevant. The Conservatives have on many occasions attacked the Liberal leader for spending so much time in the United States. I find it odd that the most Conservative and pro American PM would criticize Ignatieff for living in the United States. The fact is that the Conservatives fear the Liberals, and know that pose a serious threat if an election were held. Whatever your political views may be, you have to have an opinion on attack Ads. How do you feel about using attack Ads to criticize a person’s life outside of politics?